Case Studies

ABSA Kenya and Dentsu connect with SMEs to offer much needed capital

Read in Spanish →
Read in English →

SMEs play a huge role in the local economy, but have trouble accessing capital in order to scale. ABSA & Dentsu developed the Wezesha Biashara campaign to provide SMEs with working capital and assistance. The campaign drove branch visits and a 15% increase in leads online.

December 21, 2021

Get in Touch

We’d love to hear from you!