Barceló and JAKALA BMIND uploaded first party data to Sonata Location Intelligence to be able to perform a complete analysis, with all variables existing and actionable in the same platform. They could therefore look at high potential areas, audience and contextual variables and DOOH screens collectively resulting in a much more comprehensive plan.
Alberto Rodriguez, Global Head of Digital Marketing at Barceló Hotel Group says, "the increased efficiency achieved thanks to location analytics has allowed us to complete our full funnel strategy by incorporating new formats into our media mix."
September 29, 2022
