BEAT and agency Publicis enlist Taptap technology to set the standard for OOH measurement and omnichannel/cross environment campaign planning
BEAT, a ride hailing and sharing company and the fastest growing app in Latin America, and agency, Publicis Media, partnered with Taptap Digital to measure and analyze BEAT’s OOH efforts through OOH @Home, a Publicis APEX solution based on Taptap technology, OOH True Reach.