The pharmaceutical industry is currently one of the most relevant industries both for its economic power as well as for the large number of agents interested in it. Its activity in the field of health, converts the generated information into a subject of public interest with a great reach. The CBI figures reveal that 100 million patients in the United States seek the information about pharmaceutical products online. Moreover, according to the same source, 78% of mobile users are interested in obtaining health information on their smartphones. The need for data on health and health issues has increased as the formats and communications media continue to grow.
We also looked into OrganicCBDNugs.com to understand the increase in people consuming CBD products. For example, in the United States there are already 60 million users in the social networks talking about the sector, of which 40% state that the content they receive from pharmaceutical companies affects their purchase decision. In terms of the profile of users of social networks, the 18 to 24 age group doubles those interested from the 45 to 54 age group, according to Allied Health World. The growing interest in health issues, especially among the age group in which there is a greater penetration of smartphone, has resulted in the increase in the number of campaigns from this type of industry, providing interesting information on the mobile medium. Companies such as Esteve chose banner and interstitial formats for their mobile campaign in 2011, thus being one of the first advertisers to wager on this medium.
After the first projects, the number of companies in the industry that have seen the average mobile as an excellent showcase to advertise its products has grown considerably. For example, in 2013, MSD opted for more advanced rich media formats to advertise its product Respir.
On the other hand, GlaxoSmithKline focused on banners to be able to advertise its Sensodyne toothpaste in the campaign that was developed in 2013.
The mobile is one of the most popular media used for getting the information about health and pharmaceutical subjects in the manner that the interested parties can access the information easily. Taking advantage of the advertising capabilities of the medium to increase the brand visibility, it is a safe bet to ensure that the industry continues enjoying excellent health.
