On 11 and 12 September, London will host the annual edition of Ad:tech London, the most important gathering in the industry of digital marketing in the United Kingdom, where advertisers, agencies, media and suppliers come together.
The event, which will take place at the Olympia National Hall in the English capital, will feature over 150 exhibitors and over 7,000 industry professionals are expected to attend. Besides the exhibition itself, Ad:Tech features a rich programme of conferences and seminars divided into broad topics: content marketing, mobile media, real-time, data and analytics, search engines, video and technology.
In this edition, mobile media takes on special importance, assuming the leading role in many of the conferences and seminars to be held. As a novelty, the “Mobile Village” will be inaugurated, as an area dedicated exclusively to mobile advertising, where leading companies offering this type of service will be located. An interesting fact coming from Ad:Tech is that 66% of those who attended the event in 2012 were planning on investing in mobile marketing in the next year.
Taptap will be among the companies present at the “Mobile Village”, in what will be our first time attending the event as exhibitors. In addition to this, we will also participate in seminars as speakers. There will be a seminar by Álvaro del Castillo (CEO at TAPTAP), entitled “From Mobile to Retail. How to bring customers to your local business?” If you want to find out about the new things we'll be showing at Ad:Tech London, or see us at the show, contact us here. We'll be expecting you!
