For the third year in a row TAPTAP will be attending OMExpo, the digital marketing trade fair, which will take place at IFEMA in Madrid on 9 and 10 April. TAPTAP will be presenting the most innovative mobile advertising solutions at stand D10-E9, pavilion 12. SONATA, the first geolocated mobile advertising platform to take customers to the physical point of sale is one of the main products we will present. With this solution any business can create mobile advertising campaigns in three simple steps and in just five minutes, bringing the offline and online worlds closer together.
Another of our products that will be at our stand is the Second Screen model. Following our success with Shazam, we have continued to provide technology for publishers and brands to equip their apps with the ability for users to interact with traditional media via their smartphone. OMExpo will also feature a complete programme of seminars, speeches and exhibits, where experiences can be shared and the sector’s latest trends discovered. Álvaro del Castillo (CEO of TAPTAP) will open the TAPTAP programme on 9 April at 12.40 pm in the Accenture Hall with a presentation on how to guide customers to the physical side of the business using mobile geolocation.
Juan José Fernández (TAPTAP Sales Director) will be in attendance on 9 April at 6 pm at the LetsLaw Seminar (Seminar 4, Corridor D) for a Legal Mobile speech, discussing the legal aspects to take into account in mobile marketing. Now in its tenth year, OMExpo has become one of the most important trade fairs in the digital marketing sector, and is where everyone in the industry comes together. It is also a superb place to discover all the latest advances taking place in the sector.
